# Powerlogy > We have developed Powerlogy's online shop since 2015: two major redesigns, connections to company systems and a gradual facelift without pausing sales. ## An online shop that grows with the business Powerlogy builds its brand on functional nutrition and quality food. We have been developing its online shop since 2015. It started on a simple template, and step by step we connected it to the company's systems. Since then it has been through two major redesigns and gained dozens of custom features. We are carrying out the current facelift while the shop stays fully live. [powerlogy.com](https://powerlogy.com/) 2015 partnership began 2 major redesigns (2018 and 2019) 3 websites: .com, .cz and .eu 1 technology foundation throughout ![Powerlogy online shop on a laptop and phone: homepage with breakfast, snack and drink categories](https://webikon.sk/cdn-cgi/image/width=2252,format=auto,fit=scale-down/https://media.webikon.sk/originals/1c/1c/1c1cd74cbc8bb613.png) ### We started with a simple online shop In 2015 Powerlogy's founder, Dušan Plichta, got in touch with us. At the time, the shop ran on WordPress, WooCommerce and a simple premium theme. From the start, we were not only dealing with looks. Together we worked out how to build the shop technically so that it would support the growth of both the brand and its sales. Those first tweaks gradually turned into a partnership that continues to this day. **Not every shop needs a new website every three years.** ### Five chapters of one online shop Major redesigns and smaller changes always followed what the growing company needed at the time. 2015 #### The partnership begins Powerlogy came to us with a simple WooCommerce shop. We started with incremental improvements meant to help a growing brand sell better. 2018 #### First major redesign As the brand grew, the original shop was no longer enough. After several months of development, we launched a new design and a custom technical solution for WooCommerce. 2019 #### Second major redesign We updated the technology foundation and added connections to invoicing, the warehouse and carriers. Wholesale ordering, bundles and triple packs followed. 2021 #### Expansion and further development The shop expanded into further markets, including the Czech Republic and Germany. Integrations, analytics tools, gift vouchers, subscriptions and better search were added. 2023+ #### A gradual facelift on the live shop Instead of another big restart, we are changing the design step by step, directly on the live shop: product pages, header, homepage and other parts. ### A small team grew into a company At the start, there was a small team around the founder. Today Powerlogy is a company with dozens of products, customer support, outsourced fulfilment and a physical shop with a café. So the website could not stay a simple product catalogue. It gradually adapted to changes across the whole business, whether in the warehouse or in expansion abroad. **The site has to change as the business changes.** ### A bespoke shop, not a template WordPress with WooCommerce remained the foundation. On top of it, we gradually built custom features, driven by what sales needed at the time. Product bundles Triple packs Subscriptions Gift vouchers Wholesale ordering Advanced search The solution is not held back by the limits of a single theme or an off-the-shelf system. When the company needs a new feature, we add it without changing the whole foundation. **New features follow what the company actually needs.** ### The shop is wired into the business In a growing business, a working checkout is not enough. Orders, warehouse, invoicing, shipping and fulfilment have to work together without unnecessary manual work. **How an order moves through the systems** - **powerlogy.com** (Webikon): orders, products and customer accounts - (automated sync) → **Company systems and ERP** (Powerlogy): warehouse, invoicing and product data - (order handover) → **Fulfilment and shipping** (Partners): dispatch without manual retyping The number of integrations is not the point. An order should pass through the whole process with as few manual steps as possible. **Data moves between systems without anyone retyping it.** ### A redesign without taking the shop offline The latest major design change did not arrive all at once. Launching everything in a single day would have meant unnecessary risk for a business that is up and running. We roll out changes in stages and keep watching how they perform live. Each one should help customers find their way faster and complete their purchase. ![Powerlogy Natural Collagen product page: gallery, pack size selection and multi-buy options right next to the price](https://webikon.sk/cdn-cgi/image/width=3168,format=auto,fit=scale-down/https://media.webikon.sk/originals/12/ae/12aefea3c0ee5255.jpg) Screenshot: powerlogy.com/collagen-300g. Product page after the facelift: pack variants and multi-buy options right next to the price. **The new design arrives in stages. Sales carry on.** ### One foundation for several markets Powerlogy gradually expanded beyond Slovakia. We were there for its entry into the Czech market and for the preparation of an English-language .eu site for other countries. powerlogy.com Slovakia powerlogy.cz Czech Republic powerlogy.eu Other markets, in English The sites share a common technology foundation, yet each market can work to its own needs. A new market does not mean a new shop built from scratch. ### With the shop since 2015 We are not a supplier that hands over a project and walks away. We keep developing and optimising the shop and look after its technical side. We know not only the code but also the history of the decisions behind it: why each part of the solution is built the way it is. **Continuous development** Changes, optimisations and new features are added continuously. Nobody waits for a big wave of changes every few years. **We know why things were decided** When a new idea comes up, nobody has to spend months getting to know the existing solution. **We know when to rebuild** And when it is better to extend the existing solution or gradually replace part of it. **A simple online shop grew into a platform.** ### Tech that doesn't slow growth Powerlogy has changed a great deal since 2015, and the shop's technology foundation has evolved with it the whole time. Starting from scratch was not always necessary. It was often more sensible to extend or adjust the existing solution, or to replace just one part of it. That decision is easier to make when the team has known the shop for years. ![The powerlogy.com homepage today: cards with current campaigns and product categories](https://webikon.sk/cdn-cgi/image/width=3168,format=auto,fit=scale-down/https://media.webikon.sk/originals/88/8a/888a064ee9e824d4.jpg) Screenshot: powerlogy.com. powerlogy.com today: the shop keeps changing while fully live. ### The partnership led to another website For Powerlogy's founder, Dušan Plichta, we built a blog about healthy eating, quality food and lifestyle. [dusanplichta.com](https://www.dusanplichta.com/) ![The dusanplichta.com blog on a laptop and phone](https://webikon.sk/cdn-cgi/image/width=2276,format=auto,fit=scale-down/https://media.webikon.sk/originals/c4/3a/c43aa06b5d7f76f4.png) ### More projects that last for years [All projects](/en/projects/) - [DNA ERA · E-commerce](/en/projects/dna-era/) - [Websupport · Hosting](/en/projects/websupport/) ### A shop need not start over every three years. Powerlogy has a shop that has grown with the company since 2015, and a team that knows it down to the last line. Tell us what you have planned for yours. [Discuss your project](/en/contact/) No-obligation consultation. We reply within 24 hours. --- Source: https://webikon.sk/en/projects/powerlogy/