# Gazela w Laponii

> Redesign and technical rebuild of a website for guides in Norway's Lofoten Islands: a simpler content structure, better UX and a move to new technology.

## A website that guides visitors through Lofoten.

Gosia and Zdeno live in Norway and run guided tours and multi-day trips around Lofoten. Alongside their guiding services, they offer online products and travel itineraries for summer and winter trips.

We redesigned the website and rebuilt it technically. It has a simpler structure, better UX and runs on new technology.

[gazelawlaponii.pl](https://gazelawlaponii.pl/)

Redesign

a refresh that keeps the identity

New technology

a technically rebuilt site

Better UX

easier to find your way around the offer

![Gazela w Laponii – website of Lofoten guides](https://webikon.sk/cdn-cgi/image/width=520,format=auto,fit=scale-down/https://media.webikon.sk/originals/93/c1/93c1450c3c9a7703.png)

### First, we clarified what the website should do

The original website was hard to manage and performed poorly. It did not, however, need a major visual change.

It was more important to understand what Gazela w Laponii needs the website for. It is not a typical travel agency that has to maximise sales.

Above all, the website should help people find their way around the offer and the information they need.

**Easy navigation comes first.**

### A simpler content structure

Based on the analysis, we reworked the site's content architecture. We removed unnecessary complexity and set up every subpage so that visitors quickly find what matters.

We validated the structure in wireframes before moving to design, and laid the groundwork for the next phase of the project.

![Gazela w Laponii – wireframe and content structure proposal](https://webikon.sk/cdn-cgi/image/width=1024,format=auto,fit=scale-down/https://media.webikon.sk/originals/fb/72/fb721f469f16bcb1.png)

**We test the structure on wireframes, before the first pixel.**

![Gazela w Laponii – design refresh of the website](https://webikon.sk/cdn-cgi/image/width=520,format=auto,fit=scale-down/https://media.webikon.sk/originals/02/7e/027e280b96554df3.png)

### A redesign without a needless rebrand

We refreshed the original design and brought it into line with the new site structure.

The design now supports the project's main goal: helping visitors find their way easily around the trips, guiding services and travel materials on offer.

### New technology, better usability

Alongside the visual refresh, we moved the same content to new technology and adjusted the solution so the website is easier to manage.

The website is technically renewed, has a simpler structure and is more pleasant to use.

![Gazela w Laponii – result of the redesign](https://webikon.sk/cdn-cgi/image/width=520,format=auto,fit=scale-down/https://media.webikon.sk/originals/7c/78/7c788fd9dd6f5db5.png)

> “Webikon are professionals and a pleasure to work with. They explain all the pitfalls of WordPress like good teachers, respond quickly to questions and meet their deadlines.”

Zdeno Dvorak, Owner, Gazela w Laponii

### More websites

[All projects](/en/projects/)

- [Narnia Bratislava · Website](/en/projects/narnia/)

- [Nivy centrum · Website](/en/projects/nivy/)

### A redesign need not start from scratch.

We clarify what the website is for, simplify its structure and move it to reliable technology.

[Discuss your website](/en/contact/)

No-obligation consultation.
We reply within 24 hours.

---

Source: https://webikon.sk/en/projects/gazela-w-laponii/